Traffic Sports
Gets Gold Cup.
The Confederation of North, Central American and Caribbean Association Football (CONCA-CAF) has announced that it has accepted a bid from Miami-based Traffic Sports for the commercial partnership rights to the 2013 CONCACAF Gold Cup and the 2013/14 and 2014/15 CONCACAF Champions League tournaments.
Under terms of the deal, Traffic Sports acquires the right to package and market these CONCACAF properties globally with assets that include field of play branding, use of tournament marks, and hospitality, among others.
“These are exciting times for football in the CONCACAF region,” said Aaron Davidson, President of Traffic Sports USA, “and we look forward to globalizing Gold Cup and Champions League as we have done with Copa America, Copa Libertadores and Copa Sudamericana over the years.”
Under terms of the deal, Traffic Sports acquires the right to package and market these CONCACAF properties globally with assets that include field of play branding, use of tournament marks, and hospitality, among others.
“These are exciting times for football in the CONCACAF region,” said Aaron Davidson, President of Traffic Sports USA, “and we look forward to globalizing Gold Cup and Champions League as we have done with Copa America, Copa Libertadores and Copa Sudamericana over the years.”
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